Our original Australian sister company was founded in 1896 by George Sargent and his wife, Charlotte, who were renowned pastry cooks in the late 19th and early 20th Century.
They ran a very popular small bakery before a win on an early Tattersall’s horse-racing sweep gave them enough money to open their first shop, baking 700 loaves every day.
In the early 1900s the Sargents started catering for the state and federal parliaments and also opened the first of many Sargents’ Tea Rooms.
They were keen to help out the families who had helped them grow the various branches of their business and income from the tea rooms enabled the Sargents to support the families of soldiers sent to fight in World War One. They arranged events for war widows and their children as well as helping returning soldiers with food parcels and financial support.
The original Sargents died within a few years of each other in the 1920s but the tradition of using Charlotte’s original recipes with high quality ingredients to make great tasting cakes, pies and tarts was intrinsically etched into the whole ethos of the company – and has been ever since.
By the 1960s Sargents moved away from the tea rooms market and concentrated on the production of fresh pies, cakes and tarts to small cafes, shops and canteens.
In 1967 the parent company was bought by Scott’s Provisions who also took over Ireland’s Cakes and was known for some time as Scott’s and Ireland’s.
Business continued to expand, based on the great taste and superb value of the Sargents products, and the company moved more and more into the larger retail market.
Our UK sister company opened in Doncaster in 2007 and we’ve carried on the proud baking traditions of the original Sargents ever since, while constantly talking to our customers and adding to our range by creating new fruit pies and tarts you’ll be pleased to share with family and friends.
On 31 August 2021 Sargents Bakeries Limited, based in Doncaster, was acquired by BBF Limited.